Introduction In the dynamic landscape of product development, the intersection of innovation and efficiency is crucial. The advent of New Product Design (NPD) has brought forth a paradigm shift, emphasizing not only functionality and aesthetics but also a holistic approach that encompasses user needs and market demands. This article delves into the transformative impact of Design Thinking and Industrial Insights on New Product Design (NPD), elucidating why these methodologies are indispensable in modern industrial design. Understanding Design Thinking in Industrial Design Design Thinking, a human-centric problem-solving approach, is becoming increasingly pivotal in...