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How Consumers Compare Prices to Make Purchase Decisions?

The customers while buying online often compare the prices of different eCommerce stores to assess the quality of their offers. According to research carried out, 93% of consumers compare prices online before actually purchasing a product or service. They do so to make sure that they are getting the best price available in the market. In today’s time, eCommerce businesses need to know all the channels as well as pricing tools that their potential customers can use. So, now we will expound on some of the main methods that consumers use to make purchasing decisions.

1. Search Engines

Many consumers simply Google the product that they want to buy. In such a case, they will likely purchase it from the website that offers the best deal. Hence it is important to note that eCommerce giants like Amazon have gone beyond a mere website today and have become a search engine in itself. This is why it should also be factored into your marketing efforts.

Solution: Improve your website SEO

Businesses need to consider the best SEO practices to reach consumers across various search engines. As we all know that content is king when it comes to SEO and so, there are plenty of articles on that on our website. The main thing is that your user comments on Google My Business pages play a very big role in indicating the trust factor of a business to Google.

This just not only impacts your rankings on Maps but also on Google in general thereby resulting in more views from the targeted audience.

2. Price Comparison Apps

Along with comparison shopping websites, several comparison-shopping apps have emerged in today’s time. One of them is GoBazzar.com which is especially preferred by many mobile buying consumers.

Solution: Partner with Price Comparison Apps

Partnering with price comparison websites would make your life easier and also for the other party. Just be sure that your site is optimized for Google as well as Google Shopping. Also, ensure that your product title and meta descriptions are attractive and clean so that the Google crawlers can read and understand them.

3. Vertical Search Engines

Vertical Search engines price comparison websites and there are many different comparison-shopping websites today. These vertical search engines simply allow the consumers to search for products and then the results list all the eCommerce websites which sell that product along with the price offered by them.

Solution: Improve Your Presence On Price Comparison Sites

Businesses can now reach these consumers just by forming partnerships with comparison shopping sites. Such an association is nothing less than a win-win situation for both the company and the customer. This is because businesses get one more major acquisition channel and on the other hand, customers receive more choices and convenience.

So, these were some of how the new-age consumers are comparing products and prices before making a purchasing decision. With the help of these tools, consumers can easily compare the prices of various products and make their decisions, and savvy businesses can meet them wherever they are.

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