Mobile users are increasing at a whopping rate day by day. The number stands at 7.1 billion in 2021. Why is it so? Smartphones come with so many applications and are easy to carry anywhere.

Also, How can web designers miss the opportunity of channelizing mobile traffic? Designers need to be amazingly innovative in designing websites for mobile devices. It leads to the coining of word mobile-first design.

Further, there is one more link to the same approach. Google launched mobile-first indexing in 2019.

Here the question arises, how to achieve mobile-first design? We’ll discuss critical strategies for

the same in the section below.

What is Mobile-first design?

The mobile-first design focuses on developing websites keeping in mind mobile devices. The traditional approach focuses on designing the website for desktops first. But, how does it matter? Desktop is a bigger screen; all web elements can take maximum space. It has a lot many differences.

But, the case is entirely different for mobiles. Mobile has less space; users are using a single finger or thumbs. The designer aims to provide the most efficient information fruitfully. Also, a web design agency can make your mobile-first design effortless.

Some designers consider responsive design the same as responsive design. No doubt, mobile websites are responsive. But, it’s not true vice versa. Responsive design adjusts itself according to different screens. However, mobile-first design is altogether a different ball game like deciding fonts, web elements size, carousels, illustrative colors, and others.

What are the steps involved in developing and testing mobile-first design?

Development of mobile-first website takes care of the mobile design and then adjusts itself to desktop. These are the steps:

Easy Navigation

Easy navigation is the foremost step to delivering seamless mobile experiences. If navigation is smooth, users will visit more pages and spend more time on your website. On the other hand, clumsy navigation is the sure-shot way to shoo away website visitors. These are the ways:

• Few options: Do you know more options confuse the mobile users? Lack of space makes it difficult to access several categories. What about fewer choices? A welcoming approach! It is easy to make choices.
• Menu: complex and short menus are a big no-no. Menus should take more expansive space to improve user interactivity and visibility. Hamburger menus can solve your purpose.

Clear call to action

CTAs are precise directions for users; what are their takeaways from the website? Otherwise, users will come and leave without taking the required actions. For mobile users, it is essential to:

• Highlight CTAs: Bigger fonts are advantageous for mobile-first design. Use dark colors to make it visually appealing.
• Short text: Long CTAs are difficult to understand. However, short CTAs are easier to digest and comprehend.
• Above the fold placement: Generally, mobile users leave the website before the bottom. The above-the-fold arrangement ensures a higher conversion ratio.

Simple content

Simple content is the key to reaching maximum mobile users. And without content, the website is lame. Well, How to arrange and create content?

• Shorter sentences: Fewer words in a line improve readability. But what happens when you create content diving deep into your niche? Scrolling and scamming information becomes a cakewalk.
• Easy Vocabulary: Do you know the average reader has a standard 6-8 grade student level? Readers can understand it. So, use simple words instead of complex ones.

Hand coverage

Have you observed how do you type on your mobile devices? It is with the thumbs. For accessing tabs or clicking links, most users use the forefinger of the right hand. It is how users interact with mobile devices.

So, placing your web elements within reach of forefingers and thumbs will deliver maximum results. You can check out the percentage of finger usage. It is 75% for the thumb. Indeed, putting CTA in a user-friendly position will get more attention.

UX and UI

Prioritizing UX and UI will improve user interaction without any other efforts. Fancy web elements like videos, podcasts are good. But only when they are in comfortable positions on the website. Make it prominent and easily clickable. In this way, users will not come to know our intentions. And they’ll perform those activities that are best for them, and we wish them to.

Testing

Testing is a crucial step for a website to perform flawlessly on mobile devices. One may think testing on one mobile screen will be sufficient. But, the reality is the opposite! Many new smartphones keep on hitting the market now and then. So, screen sizes are highly variant. Thus, designers need to test their website design on different mobiles. It will ensure the website’s smooth running across all devices.

Conclusion

Now, it’s up to you to decide which approaches to take to designing the mobile-first website. The main points are minimum space, information overload, less time, and less flexibility.

Negative SEO, also known as Google Bowling, is a tactic used by a competitor to climb higher in search engine ranks.

Google is always updating its engine to punish websites that try to manipulate it. If a competitor attempts to make you look bad, it can have a devastating effect on your organic performance.

As per Top Indian SEO experts It can be hard to detect and respond to an attack if your website is not being monitored.Often, your website’s look and feel will not change. You may not notice the changes until your traffic has plummeted.

How can you detect negative SEO?

Negative SEO (search engine optimization) can be defined in many different ways. It could be a competitor trying to infuse harmful links onto your site, or to steal links that are already performing well. Negative SEO may include brand impersonation, content theft and other similar issues. These tools can help you identify negative SEO cases that could impact your brand’s reputation.

1. Google Webmasters – Google Webmasters can be used to detect Negative SEO. It breaks down the content of your website in five parts.
   1. Configuration
   1. Health
   1. Traffic
   1. Optimization
   1. Labs+

• Monitor Backlinks – Monitor Backlinks is an SEO tool that digital marketers and entrepreneurs use online to identify backlinks. 

• Cognitive SEO- Cognitive SEO is a tool that can identify and remove negative backlinks from websites. This could damage your site’s search reputation.
• Google Alerts – Google Alerts keeps you informed about specific events that could help you to keep your content original. After you’ve entered your search terms, you will be presented with the results immediately. You can also request that they be sent to your email as soon as they appear.

• Open Link Profiler – SEO Profiler’s Open Link Profiler is a free tool that analyzes the site’s hyperlinks. Click on Link Disinfection to see which links may be dangerous.

• SEMrush- SEMrush, a popular marketing tool, can be used to remove harmful links from your website and send them Google disavow.

• Moz-Link Explorer by Moz allows you to quickly determine the domain’s overall spam score. It also allows you to see inbound links along with their spam score, so that it is easy to determine which backlinks should be avoided.

• Ahrefs – Without ahrefs, this list wouldn’t be complete. This premium tool allows you to monitor and analyze your competitors, as well as research them.

How to Deflect Negative SEO?

External bodies can use many different avenues to negatively affect your organic performance. To ensure you are protected and can quickly detect problems, here are the basics:

• Conduct regular backlink profile audits
• Check your website regularly for malware and injected code.
• You can set up email alerts to be notified when your site is down
• You must ensure that all users of your website and tools have permission to access it.
• Regular security health checks

 SMARTPHONES

Apple’s iOS 13 has caused iFixandRepair customers to visit our stores frequently concerned about a new problem in which the devices stop charging in the middle of a charge. As millions of iPhone users have noticed, your iPhone isn’t broken or glitching if it stops charging at 80%. With Apple’s new feature, Optimized Battery Charging mode, your device is actively working to extend your battery’s lifespan.

Why Your iPhone Stops Charging at 80% on iOS 13 and Later

In this article, we answer some of the most commonly asked questions about Apple’s new battery charging feature and why your iPhone stops charging at 80%.

What is Optimized Battery Charging?

By analyzing your daily charging habits, Optimized Battery Charging extends your iPhone’s battery life. Historically, your iPhone will delay charging past 80% when it believes it will be left on the charger for too long. If machine learning accurately predicts your charging behavior, your iPhone should be fully charged by the time you unplug it from the charger.

Why Does Optimized Battery Charging Stop at 80%?

iPhones are powered by lithium-ion batteries. Lithium-ion batteries lose their ability to hold a charge and perform optimally with age. It is temperature and charging patterns that have the greatest impact on a battery’s chemical age. Apple created Optimized Battery Charging to address both of these factors.

Optimized Battery Charging stops charging your iPhone at 80% to reduce the amount of time your battery spends fully charged and prevent the battery from overheating.

Why Should I Use Optimized Battery Charging?

Optimized Battery Charging mode addresses the two main causes of lithium-ion battery aging. You can enjoy peak performance and increased battery capacity by preserving your phone’s battery.

How Do I Know When Optimized Battery Charging is Active?

When Optimized Battery Charging is active, your iPhone will display a notification. You will receive a message when your iPhone will be fully charged. Hold down the notification and select “Charge Now” on the message that appears if you need your phone to be fully charged before the stated time.

How Do I Turn Off Optimized Battery Charging?

If you update your iPhone to iOS 13 or a later operating system, Optimized Battery Charging will be enabled by default. Visit Settings > select Battery > select Battery Health to turn this feature off. You’ll find Optimized Battery Charging under Battery Health. Turn off Optimized Battery Charging.

Is Optimized Battery Charging Available on Android Devices, or Only Apple Devices?

Android phone manufacturers, such as Samsung, OnePlus, and Motorola, offer battery optimization settings; however, not all of them work the same way as Optimized Battery Charging. Go to your phone’s settings to learn more about battery health and optimization.

What To Do If Your Battery Problems Continue

If you are using Optimized Battery Charging and your gadget’s battery health is still suffering, it may be time to replace the iPhone battery. You can meet your battery needs right away at an iFixandRepair Northbridge Walmartstore. In addition to replacing your battery, our technicians will check your new one to make sure it works correctly. Also available in our stores are iPhone charging accessories, such as wireless charging stations, lightning cables, car chargers, and more.

The general goal of creating SEO-friendly content is to make sure that both the audience and search engines can understand it easily. Unless you manage to achieve this with your content, it is most likely going to end up being ignored by both of these parties.

However, if you do manage to create content that’s appealing to both search engines and the audience, not only will it rank higher on search engines, but it will manage to bring more customers your way.

That being said, it’s also important to mention that just because a piece of content is SEO-friendly, that doesn’t necessarily have to mean that it’s good.

Although content quality is one of the ranking factors, it is not the only thing search engines, such as Google, will pay attention to. On the other hand, if your content is not high quality, you can’t really expect it to resonate well with your audience.

So, how does one tackle the complicated task of ensuring that their content is both interesting to the audience and SEO-friendly? Here are some useful tips.

Think before you start writing

The first and arguably the most important tip is to actually think about the topic before you get to writing it.

Some people consider this thinking process to be a waste of time, so this part of creating a blog post is commonly overlooked. However, all the time you spend on analyzing your subject will be the time you save later, once you actually get to the writing part. Try to answer questions like:

• Which topics to cover in your blog post?
• What is the goal of your blog post?
• How will your audience benefit from your new blog post?

By answering these questions, you’ll be able to come up with a general outline and flow of your blog post more easily, as you will have these key points to guide you.

Create the structure of the blog post

Now that you know which topic you want to explore in your blog post, it’s time to pay attention to the structure. Here, you will need to determine various points you wish to make throughout your post and see how you can organize them to have the most natural flow.

Aside from the introduction and the conclusion, you also need to think about the main body of your blog post. You can – and actually should – break down this part into different sections to make your blog post easier to skim through, but more on that later.

Craft the title and URL

After structuring your blog post, you will need to come up with a title and a URL.

Contrary to popular belief, your title shouldn’t be your starting point. Instead, it will be far easier to come up with a title once you know exactly what you wish to cover in your blog post.

The title will need to be interesting and engaging so that it can both cater to SEO needs and tickle your readership’s interest.

Additionally, make sure your title is no longer than 60 characters so that it can be fully visible in the SERPs (search engine results pages).

It’s always smart to include your main keyword in your title as well so that both your readership and search engines can easily understand what your blog post will be about simply from looking at your title.

When it comes to the URL, make sure you separate words with “-“ so that the URL itself is easier to read and understand. Moreover, you may also want to shorten your URL by removing any unnecessary words, to optimize it a bit further.

Use headings correctly

As mentioned previously, you should avoid writing your blog as just a huge chunk of text. Instead, you need to divide it into numerous sub-topics and sections so that your readership can have an easier time perusing your content.

This can easily be achieved by using headings, but you also need to make sure you do it right. Of course, a single blog post should have only one Heading 1, which is reserved for your blog post’s title.

In addition, the main sections of the blog should be marked with Heading 2, while other sub-sections should use other headings (H3, H4….) hierarchically.

Keep your paragraphs short

You should aim at keeping your paragraphs short. As the audience’s overall attention span is constantly decreasing, you should make sure that your blog is easy to navigate.

If there’s a point that needs to be emphasized, you can always rely on different formatting options to achieve this. So, feel free to use bold, italic and underline, as well as bullets or numbering.

Optimize your meta description

Just like it’s important to come up with a good title and optimize your URL, it’s equally important to optimize your meta description. Here, you will need to try and summarize your entire blog post in 200 characters or less.

If you find yourself struggling to create a good meta description, you can always reach out to reliable marketing agencies to help you out.

Meta decryptions are very important ranking factors, so you need to make sure you take care of this part properly.

Add links when it makes sense

Adding links to your blog post is a great way to improve your SEO, particularly if you make sure that you do it right.

Internal linking will help search engines discover other pages of your website, and it also helps them learn more about what the page is about.

Including external links, particularly from relevant sources, will bring more credibility to your blog post, which will have a positive effect on your reputation.

Including relevant and well-placed links will not only encourage search engines to give your blog post higher rankings but will also encourage your readership to check out and explore your other pages. Needless to say, this is also a great way to drive more relevant traffic to your website.

Do make use of keywords (but not keyword stuffing)

Another thing that we’ve mentioned previously is keywords. You probably already know that ranking for the right keywords will help you boost your SEO, as you will make it easier for your audience to find your content.

But aside from making sure you include your keywords in your blog posts, you also need to make sure you don’t overdo it. Keyword stuffing, or including your keywords more times than it actually makes sense, is heavily frowned upon by SEO rules.

Optimize your images and other media elements

In the end, if you choose to include images or any other media in your blog post, you need to make sure they are optimized as well. Poorly-optimized images and media will negatively affect your loading speed, among other things, so you need to make sure you avoid making this mistake.

In order to reap the most benefits from well-optimized images and media in your blog post, you can also look for a good web design and development company that can take care of this part for you. When it comes to taking care of such important ranking factors, it’s always best to leave things to professionals in the field.

To sum up

As you can see, there are so many different things you need to keep in mind when writing an SEO-friendly blog post.

You need to make sure you clearly define the topic you wish to cover, think through the way in which you wish to approach it and make sure you create an interesting and engaging title.

Moreover, you need to include proper links and keywords – but only where it makes sense, and optimize all of your content – visuals included – so that your blog post has a harmonious and natural flow.

Ellie Northcott is a long-time marketer, currently working as a freelancer in Miami, Florida.

Editor at Digital Strategy One.

She is also a passionate writer and loves to explore new, innovative and digital news.

In her spare time, she is an eco-activist.